Shopper Marketing

G stands for fifth-generation cellular network technology, the next major development in wireless communications. While companies preach about the 5G “revolution” and governments scramble...

In so many aspects, 2020 has been a tumultuous year for everything and advertising decisions are no different. This year has been embraced by...

The pandemic will give way to another “roaring 20s” according to L’Oréal, the world’s biggest cosmetics group, which is predicting a makeup sales bonanza...

Online grocery sales have gone through the roof in this current situation, as have other categories. New leaders in conventional retail are emerging, and...

The key messaging during COVID Pandemic and Post Pandemic is ‘we are in this together’. For once in our lifetime the stakes for buyers...

If caught off guard due to surge in demand, emails, queries or logistic issues, don't blame it on COVID and assume customers will forgive...

Monitor consumer trends, user habits and plan your marketing activities to focus on these insights and trends.

In the short term, COVID-19 has leveled many Direct to Consumer brands along with specialty mall retailers and local mom and pop shops. Like...

Maskup! List of Retailers making facial Masks Mandatory Walmart says shoppers must wear masks inside its stores starting Monday — the largest retailer to join a...

Retailers once limited their acknowledgment of an election cycle are now more proactive in making a difference. A growing number of businesses are entering...