Shopper Marketing

Retailers once limited their acknowledgment of an election cycle are now more proactive in making a difference. A growing number of businesses are entering...

How Retailers Compete with Prime Day? Amazon Prime Day starts at 3 a.m. ET Tuesday and lasts through Wednesday. Target will have “Deal Days” and...

With Omni-Channel Strategy paying off for retailers, rethinking the entire retail model holistically with building blocks like brick and mortar sales, curb-side pickups, online...

Monitor consumer trends, user habits and plan your marketing activities to focus on these insights and trends.

With a lesser number of customers allowed in the stores, benchmark being 30 to 40% of original capacity, suddenly the shopping experience has been...

The pandemic will give way to another “roaring 20s” according to L’Oréal, the world’s biggest cosmetics group, which is predicting a makeup sales bonanza...

Online grocery sales have gone through the roof in this current situation, as have other categories. New leaders in conventional retail are emerging, and...

The key messaging during COVID Pandemic and Post Pandemic is ‘we are in this together’. For once in our lifetime the stakes for buyers...

Back to school is a huge event for Retailers and July and August retail campaigns usually just push out their respective back to school...

If you're selling various products at multiple locations in different geographies, how do you know which stores have set up displays to create the...