The pandemic will give way to another “roaring 20s” according to L’Oréal, the world’s biggest cosmetics group, which is predicting a makeup sales bonanza as wearing lipstick becomes a “symbol of returning to life”.

L’Oréal, which owns more than 30 brands including Maybelline, Lancôme and Garnier, said it thought sales would accelerate sharply as vaccines were distributed and infection rates dropped.

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