Online grocery sales have gone through the roof in this current situation, as have other categories. New leaders in conventional retail are emerging, and the competition is increasing. Now is the time to monitor your competitors’ online sales.
Traditional retail giants such as Aldi, Costco, Kroger, Target, Walmart, Whole Foods and even others are heavily investing in online platforms to compete with the likes of Amazon.
Business Insider estimates that the current online grocery segment will grow from an estimated $51.4 million in 2020, to a whopping $117 million by 2023. Therefore, this is the segment to watch, monitor and invest in.