Shopper Marketing

Staples made a $1 billion offer to buy rival Office Depot’s consumer business, the latest in its multiyear attempt to consolidate the office-products space. USR...

The pandemic will give way to another “roaring 20s” according to L’Oréal, the world’s biggest cosmetics group, which is predicting a makeup sales bonanza...

Today’s consumer is digitally connected with access to a world of information that’s right at their fingertips. And, with a wide range of avenues...

Retailers once limited their acknowledgment of an election cycle are now more proactive in making a difference. A growing number of businesses are entering...

Prepare for the holiday season and know your customers and plan accordingly. Customer spending is projected to be the same this year, so do...