Shopper Marketing

It’s been a tough year for many small product businesses. First they had to pivot to selling online only when the pandemic first hit,...

As the U.S. pandemic restrictions continue to lift and consumers return to pre-COVD-19 behavior, there will be big implications for the retail industry. That's the...

It’s no secret that in today’s digital age, data helps drive business results. It provides us with a view into a rich trove of...

This week’s updates led to a debate over which retail real estate format has a brighter future: strip malls or mall-malls. In one corner...there’s Kohl’s,...

If you're selling various products at multiple locations in different geographies, how do you know which stores have set up displays to create the...