Trade Marketing

In the battle for market share in the CPG market, brands are facing an attack from a new enemy (niche, online-only competitors) and a...

E-Commerce has changed the world, it has presented every marketer an insight on data driven customer insights. For digital transactions tracking is much simpler...

Companies with boost product and merchandising innovations spend millions on sales activations, promotions, displays and instore merchandising, but are very risk averse on upgrading...

How Retailers Compete with Prime Day? Amazon Prime Day starts at 3 a.m. ET Tuesday and lasts through Wednesday. Target will have “Deal Days” and...

Monitor consumer trends, user habits and plan your marketing activities to focus on these insights and trends.

Trying to escape or avoid the impacts and implications of the COVID-19 global pandemic is proving for those who might attempt to do so...

Prepare for the holiday season and know your customers and plan accordingly. Customer spending is projected to be the same this year, so do...

With a lesser number of customers allowed in the stores, benchmark being 30 to 40% of original capacity, suddenly the shopping experience has been...

When customers go shopping, they expect to be able to find the products they want at a convenient location at the right price point....

We live in unusual times and nobody can predict how the Post-Pandemic era is going to pan out. We are lucky in some ways...