Trade Marketing

Monitor consumer trends, user habits and plan your marketing activities to focus on these insights and trends.

We live in unusual times and nobody can predict how the Post-Pandemic era is going to pan out. We are lucky in some ways...

Companies that produce and distribute to retail chains across geographical regions require a seamless flow of information that range from a variety of sectors...

E-Commerce has changed the world, it has presented every marketer an insight on data driven customer insights. For digital transactions tracking is much simpler...

In the battle for market share in the CPG market, brands are facing an attack from a new enemy (niche, online-only competitors) and a...

Despite continued progress on so many different fronts, there are still a number of gaps that remain in the operations of most businesses today,...

Online grocery sales have gone through the roof in this current situation, as have other categories. New leaders in conventional retail are emerging, and...

If caught off guard due to surge in demand, emails, queries or logistic issues, don't blame it on COVID and assume customers will forgive...

When customers go shopping, they expect to be able to find the products they want at a convenient location at the right price point....

G stands for fifth-generation cellular network technology, the next major development in wireless communications. While companies preach about the 5G “revolution” and governments scramble...