Trying to escape or avoid the impacts and implications of the COVID-19 global pandemic is proving for those who might attempt to do so to be an act in utter futility. Touching just about every walk and facet of life, the effects of the virus’ spread linger demonstrably, everywhere we look, posing potentially long-lasting ramifications that are yet to be fully understood by even the most astute of experts and observers. It makes the job of providing predictions and forecasts based on market trends and analysis that much more difficult and prone to greater discrepancy and error. For grocers operating in Canada, the same uncertainty prevails.

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