Trade Marketing

G stands for fifth-generation cellular network technology, the next major development in wireless communications. While companies preach about the 5G “revolution” and governments scramble...

E-Commerce has changed the world, it has presented every marketer an insight on data driven customer insights. For digital transactions tracking is much simpler...

Companies with boost product and merchandising innovations spend millions on sales activations, promotions, displays and instore merchandising, but are very risk averse on upgrading...

Using technology to improve productivity of field rep is key. Repetitive and tedious paperwork should be replaced with modern state of the art retail...

With a lesser number of customers allowed in the stores, benchmark being 30 to 40% of original capacity, suddenly the shopping experience has been...

The key messaging during COVID Pandemic and Post Pandemic is ‘we are in this together’. For once in our lifetime the stakes for buyers...

We live in unusual times and nobody can predict how the Post-Pandemic era is going to pan out. We are lucky in some ways...

If caught off guard due to surge in demand, emails, queries or logistic issues, don't blame it on COVID and assume customers will forgive...

Online grocery sales have gone through the roof in this current situation, as have other categories. New leaders in conventional retail are emerging, and...

Companies that produce and distribute to retail chains across geographical regions require a seamless flow of information that range from a variety of sectors...