The retail is reopening all over North America, and there are new sets of rules in place for opening, it’s not working as usual or back to normal at any time soon. Consumer Goods Manufacturers will have to adapt and buckle up to equip themselves according to these new norms. What are the key steps Retailers and CGMs need to consider and take actions?
Driven by more intense competition, investment in e-commerce, and pressure to increase wages, retail-margin pressure is increasing. Do more with existing Field Reps and Promoters, make it more productive. Whatever marketing strategy is made, it needs to be more efficiently executed and will have a clear impact on sales so an ROI can be calculated.