Companies that produce and distribute to retail chains across geographical regions require a seamless flow of information that range from a variety of sectors like field representatives to customer planning and forecasting managers to the internal supply chain stakeholders. The entire process needs to be done real-time rather than a lagged ‘traditional monthly’ plan. As opportunities are changing now, the response time needs to keep up. Without end to end information flow, the chances of missing opportunities are extremely high and with current times, organizations cannot afford to lose any opportunities.

How can an organization prepare during these times?

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