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Why Planning Merchandising is Key in Post-Pandemic Era-Post COVID Series 1
With a lesser number of customers allowed in the stores, benchmark being 30 to 40% of original capacity, suddenly the shopping experience has been...
‘Roaring 20s’ will follow Covid-19 pandemic, says L’Oréal
The pandemic will give way to another “roaring 20s” according to L’Oréal, the world’s biggest cosmetics group, which is predicting a makeup sales bonanza...
Preparing & Scaling Direct to Consumer
In the short term, COVID-19 has leveled many Direct to Consumer brands along with specialty mall retailers and local mom and pop shops. Like...
How to Retain & Acquire Customer To Meet Sales Projections-Post Covid Era Series 6
If caught off guard due to surge in demand, emails, queries or logistic issues, don't blame it on COVID and assume customers will forgive...
Increasing consumer desire for convenience by driving need to enhance shelf performance
Today’s consumer is digitally connected with access to a world of information that’s right at their fingertips. And, with a wide range of avenues...
