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U.S. retailers scramble to crack the code on livestream shopping events
On a recent weeknight, Jimmy Choo’s creative director, Sandra Choi, logged into Zoom to broadcast live to dozens of Bloomingdale’s customers.
The livestreamed event, organized...
How Change Offers New Opportunity for Buying a Business, During and After Covid-19
Experienced-based shopping cannot be replaced by online shopping. The feeling of trying on unlimited outfits without feeling compelled to buy and not being chased...
‘Roaring 20s’ will follow Covid-19 pandemic, says L’Oréal
The pandemic will give way to another “roaring 20s” according to L’Oréal, the world’s biggest cosmetics group, which is predicting a makeup sales bonanza...
Re-inventing OOH & Merchandising For Retail Brands
No traffic on roads and one marketing channel that suffered the most was Out of Home channel where the billboard spent nose dived. Roadside...
Why Planning Merchandising is Key in Post-Pandemic Era-Post COVID Series 1
With a lesser number of customers allowed in the stores, benchmark being 30 to 40% of original capacity, suddenly the shopping experience has been...
