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U.S. retailers scramble to crack the code on livestream shopping events
On a recent weeknight, Jimmy Choo’s creative director, Sandra Choi, logged into Zoom to broadcast live to dozens of Bloomingdale’s customers.
The livestreamed event, organized...
Big Changes Coming for Canadian Grocery in 2021 and Beyond: Expert
Trying to escape or avoid the impacts and implications of the COVID-19 global pandemic is proving for those who might attempt to do so...
How Change Offers New Opportunity for Buying a Business, During and After Covid-19
Experienced-based shopping cannot be replaced by online shopping. The feeling of trying on unlimited outfits without feeling compelled to buy and not being chased...
How to Retain & Acquire Customer To Meet Sales Projections-Post Covid Era Series 6
If caught off guard due to surge in demand, emails, queries or logistic issues, don't blame it on COVID and assume customers will forgive...
Why Planning Merchandising is Key in Post-Pandemic Era-Post COVID Series 1
With a lesser number of customers allowed in the stores, benchmark being 30 to 40% of original capacity, suddenly the shopping experience has been...
