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Increasing consumer desire for convenience by driving need to enhance shelf performance
Today’s consumer is digitally connected with access to a world of information that’s right at their fingertips. And, with a wide range of avenues...
Sam’s Club unveils pilot where shoppers scan purchases and have items shipped home
For Sam’s Club shoppers, a trip to the store typically means lugging home big and often cumbersome items. A month’s supply of diapers. Lawn...
How to Retain & Acquire Customer To Meet Sales Projections-Post Covid Era Series 6
If caught off guard due to surge in demand, emails, queries or logistic issues, don't blame it on COVID and assume customers will forgive...
U.S. retailers scramble to crack the code on livestream shopping events
On a recent weeknight, Jimmy Choo’s creative director, Sandra Choi, logged into Zoom to broadcast live to dozens of Bloomingdale’s customers.
The livestreamed event, organized...
Ensuring Safety of your Staff and Customers-Post Pandemic Era Series 3
The key messaging during COVID Pandemic and Post Pandemic is ‘we are in this together’. For once in our lifetime the stakes for buyers...
