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Retail is the top advertiser on Facebook, study says
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Dive Brief: As social media continues to be a key place to interact with shoppers, retail is now the top Facebook advertiser by category....
Looking To Make One Investment During COVID 19, It Should Be This One
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COVID 19 has completely upended the retail landscape and will continue to wreak havoc as consumers and buyers move towards online buying. CPG manufacturers...
Learn from China and Adapt-Post Pandemic Era Series 4
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We live in unusual times and nobody can predict how the Post-Pandemic era is going to pan out. We are lucky in some ways...
How Retailers & Sales Brokers can compete this Holiday Season
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In the battle for market share in the CPG market, brands are facing an attack from a new enemy (niche, online-only competitors) and a...
To spend or not to spend?
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In so many aspects, 2020 has been a tumultuous year for everything and advertising decisions are no different. This year has been embraced by...





