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preparing-scaling-direct-to-consumer

Preparing & Scaling Direct to Consumer

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In the short term, COVID-19 has leveled many Direct to Consumer brands along with specialty mall retailers and local mom and pop shops. Like...
back-to-school-shopping-could-reach-nearly-33b-deloitte

Back-to-school shopping could reach nearly $33B: Deloitte

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Dive Brief: Despite an unpredictable back-to-school environment, overall back-to-school spending is expected to increase by 16% year-over-year to $32.5 billion for K-12 students, according to...
re-inventing-ooh-merchandising-for-retail-brands

Re-inventing OOH & Merchandising For Retail Brands

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No traffic on roads and one marketing channel that suffered the most was Out of Home channel where the billboard spent nose dived. Roadside...
us-elections-retailer-vote-first

US Elections, Retailer Vote First!

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Retailers once limited their acknowledgment of an election cycle are now more proactive in making a difference. A growing number of businesses are entering...
how-to-prepare-the-holiday-season-during-covid-time

How to prepare the holiday season during COVID time

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Monitor consumer trends, user habits and plan your marketing activities to focus on these insights and trends.