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U.S. retailers scramble to crack the code on livestream shopping events
On a recent weeknight, Jimmy Choo’s creative director, Sandra Choi, logged into Zoom to broadcast live to dozens of Bloomingdale’s customers.
The livestreamed event, organized...
How To Use AI To Harness The Power Of Big Data
When customers go shopping, they expect to be able to find the products they want at a convenient location at the right price point....
How Retailers & Sales Brokers can compete this Holiday Season
In the battle for market share in the CPG market, brands are facing an attack from a new enemy (niche, online-only competitors) and a...
Why Planning Merchandising is Key in Post-Pandemic Era-Post COVID Series 1
With a lesser number of customers allowed in the stores, benchmark being 30 to 40% of original capacity, suddenly the shopping experience has been...
Lego bets big on IRL experiences with new flagship store
The closest thing to a live-action Lego movie might just be on a New York City block.
Lego’s new NYC flagship, a project that was...
