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Why Every Marketer Should Embrace Data Immediately
E-Commerce has changed the world, it has presented every marketer an insight on data driven customer insights. For digital transactions tracking is much simpler...
Retail is the top advertiser on Facebook, study says
Dive Brief: As social media continues to be a key place to interact with shoppers, retail is now the top Facebook advertiser by category....
Post-COVID world will result in massive shifts in consumer behaviour and the need for...
Impacts of the COVID-19 global pandemic have affected just about every aspect of our lives, turning everything that we’ve always known upside down. For...
Field helps bridge the gap between field teams and management
Despite continued progress on so many different fronts, there are still a number of gaps that remain in the operations of most businesses today,...
How Retailers & Sales Brokers can compete this Holiday Season
In the battle for market share in the CPG market, brands are facing an attack from a new enemy (niche, online-only competitors) and a...
