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Re-inventing OOH & Merchandising For Retail Brands
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No traffic on roads and one marketing channel that suffered the most was Out of Home channel where the billboard spent nose dived. Roadside...
Learn from China and Adapt-Post Pandemic Era Series 4
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We live in unusual times and nobody can predict how the Post-Pandemic era is going to pan out. We are lucky in some ways...
Grocery Retailers Should Consolidate Their Offering
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Covid 19 Pandemic has presented Grocery Retailers an opportunity it never had, brands want to come under the grocery umbrella as consumers do not...
How to Retain & Acquire Customer To Meet Sales Projections-Post Covid Era Series 6
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If caught off guard due to surge in demand, emails, queries or logistic issues, don't blame it on COVID and assume customers will forgive...
How Retailers & Sales Brokers can compete this Holiday Season
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In the battle for market share in the CPG market, brands are facing an attack from a new enemy (niche, online-only competitors) and a...





