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why-every-marketer-should-embrace-data-immediately

Why Every Marketer Should Embrace Data Immediately

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E-Commerce has changed the world, it has presented every marketer an insight on data driven customer insights. For digital transactions tracking is much simpler...
retail-is-the-top-advertiser-on-facebook-study-says

Retail is the top advertiser on Facebook, study says

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Dive Brief: As social media continues to be a key place to interact with shoppers, retail is now the top Facebook advertiser by category....
post-covid-world-will-result-in-massive-shifts-in-consumer-behaviour-and-the-need-for-predictive-analytics

Post-COVID world will result in massive shifts in consumer behaviour and the need for...

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Impacts of the COVID-19 global pandemic have affected just about every aspect of our lives, turning everything that we’ve always known upside down. For...
field-helps-bridge-the-gap-between-field-teams-and-management

Field helps bridge the gap between field teams and management

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Despite continued progress on so many different fronts, there are still a number of gaps that remain in the operations of most businesses today,...
how-retailers-sales-brokers-can-compete-this-holiday-season

How Retailers & Sales Brokers can compete this Holiday Season

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In the battle for market share in the CPG market, brands are facing an attack from a new enemy (niche, online-only competitors) and a...