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re-inventing-ooh-merchandising-for-retail-brands

Re-inventing OOH & Merchandising For Retail Brands

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No traffic on roads and one marketing channel that suffered the most was Out of Home channel where the billboard spent nose dived. Roadside...
us-elections-retailer-vote-first

US Elections, Retailer Vote First!

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Retailers once limited their acknowledgment of an election cycle are now more proactive in making a difference. A growing number of businesses are entering...
u.s.-retailers-scramble-to-crack-the-code-on-livestream-shopping-events

U.S. retailers scramble to crack the code on livestream shopping events

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On a recent weeknight, Jimmy Choo’s creative director, Sandra Choi, logged into Zoom to broadcast live to dozens of Bloomingdale’s customers. The livestreamed event, organized...
kohls-ceo-says-off-mall-stores-are-a-strategic-asset-during-the-pandemic

Kohl’s CEO Says Off-Mall Stores Are a ‘Strategic Asset’ During the Pandemic

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This week’s updates led to a debate over which retail real estate format has a brighter future: strip malls or mall-malls. In one corner...there’s Kohl’s,...
facebook-announces-new-tools-to-make-it-easier-for-businesses-and-consumers-to-communicate

Facebook announces new tools to make it easier for businesses and consumers to communicate

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Facebook on Wednesday announced a number of new developer tools, including several messaging features for businesses, at its virtual F8 software developer conference. The event...