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Re-inventing OOH & Merchandising For Retail Brands
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No traffic on roads and one marketing channel that suffered the most was Out of Home channel where the billboard spent nose dived. Roadside...
US Elections, Retailer Vote First!
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Retailers once limited their acknowledgment of an election cycle are now more proactive in making a difference. A growing number of businesses are entering...
U.S. retailers scramble to crack the code on livestream shopping events
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On a recent weeknight, Jimmy Choo’s creative director, Sandra Choi, logged into Zoom to broadcast live to dozens of Bloomingdale’s customers.
The livestreamed event, organized...
Kohl’s CEO Says Off-Mall Stores Are a ‘Strategic Asset’ During the Pandemic
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This week’s updates led to a debate over which retail real estate format has a brighter future: strip malls or mall-malls.
In one corner...there’s Kohl’s,...
Facebook announces new tools to make it easier for businesses and consumers to communicate
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Facebook on Wednesday announced a number of new developer tools, including several messaging features for businesses, at its virtual F8 software developer conference.
The event...





