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To spend or not to spend?
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In so many aspects, 2020 has been a tumultuous year for everything and advertising decisions are no different. This year has been embraced by...
Trend: Retailers are embracing fulfillment hubs, saying goodbye to physical stores
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The retail and consumer packaged goods (CPG) industries are constantly evolving and are impacted by a host of forcing functions, including economics, supply and...
Staples Offers $1 Billion for ODP’s Consumer Unit in New Bid
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Staples made a $1 billion offer to buy rival Office Depot’s consumer business, the latest in its multiyear attempt to consolidate the office-products space.
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Why Every Marketer Should Embrace Data Immediately
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E-Commerce has changed the world, it has presented every marketer an insight on data driven customer insights. For digital transactions tracking is much simpler...
Do This SWOT-Retail Innovation required – Post COVID Series 2
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With Omni-Channel Strategy paying off for retailers, rethinking the entire retail model holistically with building blocks like brick and mortar sales, curb-side pickups, online...





