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To spend or not to spend?
In so many aspects, 2020 has been a tumultuous year for everything and advertising decisions are no different. This year has been embraced by...
Lego bets big on IRL experiences with new flagship store
The closest thing to a live-action Lego movie might just be on a New York City block.
Lego’s new NYC flagship, a project that was...
Pandemic’s end will bring big change to retail, claims retail strategist
As the U.S. pandemic restrictions continue to lift and consumers return to pre-COVD-19 behavior, there will be big implications for the retail industry.
That's the...
Why Planning Merchandising is Key in Post-Pandemic Era-Post COVID Series 1
With a lesser number of customers allowed in the stores, benchmark being 30 to 40% of original capacity, suddenly the shopping experience has been...
Field helps bridge the gap between field teams and management
Despite continued progress on so many different fronts, there are still a number of gaps that remain in the operations of most businesses today,...
