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Re-inventing OOH & Merchandising For Retail Brands
No traffic on roads and one marketing channel that suffered the most was Out of Home channel where the billboard spent nose dived. Roadside...
Pandemic’s end will bring big change to retail, claims retail strategist
As the U.S. pandemic restrictions continue to lift and consumers return to pre-COVD-19 behavior, there will be big implications for the retail industry.
That's the...
Why Planning Merchandising is Key in Post-Pandemic Era-Post COVID Series 1
With a lesser number of customers allowed in the stores, benchmark being 30 to 40% of original capacity, suddenly the shopping experience has been...
Trend: Retailers are embracing fulfillment hubs, saying goodbye to physical stores
The retail and consumer packaged goods (CPG) industries are constantly evolving and are impacted by a host of forcing functions, including economics, supply and...
Preparing & Scaling Direct to Consumer
In the short term, COVID-19 has leveled many Direct to Consumer brands along with specialty mall retailers and local mom and pop shops. Like...
