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Re-inventing OOH & Merchandising For Retail Brands
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No traffic on roads and one marketing channel that suffered the most was Out of Home channel where the billboard spent nose dived. Roadside...
To Survive COVID, Retailers Need To Embrace Creative Destruction
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“Excess Stores Trigger Shakeout In Overbuilt U.S. Retail Industry.”
There’s a headline that won’t shock anyone who hasn’t been living in a shack in a...
Why Companies do not Adopt Retail Management Solutions?
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Companies with boost product and merchandising innovations spend millions on sales activations, promotions, displays and instore merchandising, but are very risk averse on upgrading...
Increasing consumer desire for convenience by driving need to enhance shelf performance
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Today’s consumer is digitally connected with access to a world of information that’s right at their fingertips. And, with a wide range of avenues...
How Change Offers New Opportunity for Buying a Business, During and After Covid-19
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Experienced-based shopping cannot be replaced by online shopping. The feeling of trying on unlimited outfits without feeling compelled to buy and not being chased...