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Re-inventing OOH & Merchandising For Retail Brands

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No traffic on roads and one marketing channel that suffered the most was Out of Home channel where the billboard spent nose dived. Roadside...
u.s.-retailers-scramble-to-crack-the-code-on-livestream-shopping-events

U.S. retailers scramble to crack the code on livestream shopping events

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On a recent weeknight, Jimmy Choo’s creative director, Sandra Choi, logged into Zoom to broadcast live to dozens of Bloomingdale’s customers. The livestreamed event, organized...
These 10 Retailers Are Adding Stores In 2021. Here’s Why

These 10 Retailers Are Adding Stores In 2021. Here’s Why

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Why do people get out of the house and go to stores? Don’t ask the retailers with chandeliers adorning their showrooms or the ones...
how-to-save-retails-backtoschool-season

How to save Retail’s Back to School Season

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Back to school is a huge event for Retailers and July and August retail campaigns usually just push out their respective back to school...
staples-offers-1-billion-for-odps-consumer-unit-in-new-bid

Staples Offers $1 Billion for ODP’s Consumer Unit in New Bid

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Staples made a $1 billion offer to buy rival Office Depot’s consumer business, the latest in its multiyear attempt to consolidate the office-products space. USR...