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How to save Retail’s Back to School Season
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Back to school is a huge event for Retailers and July and August retail campaigns usually just push out their respective back to school...
Trend: Retailers are embracing fulfillment hubs, saying goodbye to physical stores
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The retail and consumer packaged goods (CPG) industries are constantly evolving and are impacted by a host of forcing functions, including economics, supply and...
Re-inventing OOH & Merchandising For Retail Brands
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No traffic on roads and one marketing channel that suffered the most was Out of Home channel where the billboard spent nose dived. Roadside...
Why Every Marketer Should Embrace Data Immediately
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E-Commerce has changed the world, it has presented every marketer an insight on data driven customer insights. For digital transactions tracking is much simpler...
To spend or not to spend?
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In so many aspects, 2020 has been a tumultuous year for everything and advertising decisions are no different. This year has been embraced by...





