Dive Brief: As social media continues to be a key place to interact with shoppers, retail is now the top Facebook advertiser by category. A group that includes beauty, travel, auto and alcohol is the second, according to a new report from MediaRadar emailed to Retail Dive.
- The retail sector comprises 17% of all Facebook advertisers. Among the top retail advertisers are Amazon, supermarkets and big-box stores, according to the report. MediaRadar’s retail category also includes restaurants.
- The retail and entertainment sectors, the latter of which accounts for 16% of Facebook advertisers, also have retention rates of 64% year-over-year.