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Research & Insights

Re-inventing OOH & Merchandising For Retail Brands

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No traffic on roads and one marketing channel that suffered the most was Out of Home channel where the billboard spent nose dived. Roadside...

How to save Retail’s Back to School Season

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Back to school is a huge event for Retailers and July and August retail campaigns usually just push out their respective back to school...

Trend: Retailers are embracing fulfillment hubs, saying goodbye to physical stores

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The retail and consumer packaged goods (CPG) industries are constantly evolving and are impacted by a host of forcing functions, including economics, supply and...

How Change Offers New Opportunity for Buying a Business, During and...

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Experienced-based shopping cannot be replaced by online shopping. The feeling of trying on unlimited outfits without feeling compelled to buy and not being chased...

U.S. retailers scramble to crack the code on livestream shopping events

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On a recent weeknight, Jimmy Choo’s creative director, Sandra Choi, logged into Zoom to broadcast live to dozens of Bloomingdale’s customers. The livestreamed event, organized...

Retail is the top advertiser on Facebook, study says

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Dive Brief: As social media continues to be a key place to interact with shoppers, retail is now the top Facebook advertiser by category....

Grocery Retailers Should Consolidate Their Offering

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Covid 19 Pandemic has presented Grocery Retailers an opportunity it never had, brands want to come under the grocery umbrella as consumers do not...

Storecheck’s Image Recognition Tool-Vison

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Using technology to improve productivity of field rep is key. Repetitive and tedious paperwork should be replaced with modern state of the art retail...

Storecheck’s retail execution app Vision gives you a POS data analysis...

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Having the best product on the market and selling it at a competitive price isn’t a guarantee of success in 2020. With in-store private...

To spend or not to spend?

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In so many aspects, 2020 has been a tumultuous year for everything and advertising decisions are no different. This year has been embraced by...
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/lego-bets-big-on-irl-experiences-with-new-flagship-store

Lego bets big on IRL experiences with new flagship store

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The closest thing to a live-action Lego movie might just be on a New York City block. Lego’s new NYC flagship, a project that was...
why-companies-do-not-adopt-retail-management-solutions

Why Companies do not Adopt Retail Management Solutions?

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Companies with boost product and merchandising innovations spend millions on sales activations, promotions, displays and instore merchandising, but are very risk averse on upgrading...
enhancing-retail-supply-chain-during-and-post-covid-19

Enhancing Retail Supply Chain During And Post COVID-19

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Companies that produce and distribute to retail chains across geographical regions require a seamless flow of information that range from a variety of sectors...
how-retailers-sales-brokers-can-compete-this-holiday-season

How Retailers & Sales Brokers can compete this Holiday Season

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In the battle for market share in the CPG market, brands are facing an attack from a new enemy (niche, online-only competitors) and a...
/always-invest-build-omni-channel-sales-strategy

Always invest & build Omni-Channel Sales Strategy

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Omni-Channel Strategy always pays off. companies who historically invested in an Online and a Brick & Mortar Model came out as winners during COVID19...