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U.S. retailers scramble to crack the code on livestream shopping events
On a recent weeknight, Jimmy Choo’s creative director, Sandra Choi, logged into Zoom to broadcast live to dozens of Bloomingdale’s customers.
The livestreamed event, organized...
Retail is the top advertiser on Facebook, study says
Dive Brief: As social media continues to be a key place to interact with shoppers, retail is now the top Facebook advertiser by category....
Looking To Make One Investment During COVID 19, It Should Be...
COVID 19 has completely upended the retail landscape and will continue to wreak havoc as consumers and buyers move towards online buying. CPG manufacturers...
How Change Offers New Opportunity for Buying a Business, During and...
Experienced-based shopping cannot be replaced by online shopping. The feeling of trying on unlimited outfits without feeling compelled to buy and not being chased...
How to save Retail’s Back to School Season
Back to school is a huge event for Retailers and July and August retail campaigns usually just push out their respective back to school...
Grocery Retailers Should Consolidate Their Offering
Covid 19 Pandemic has presented Grocery Retailers an opportunity it never had, brands want to come under the grocery umbrella as consumers do not...
To spend or not to spend?
In so many aspects, 2020 has been a tumultuous year for everything and advertising decisions are no different. This year has been embraced by...
Ensuring Safety of your Staff and Customers-Post Pandemic Era Series 3
The key messaging during COVID Pandemic and Post Pandemic is ‘we are in this together’. For once in our lifetime the stakes for buyers...
Re-inventing OOH & Merchandising For Retail Brands
No traffic on roads and one marketing channel that suffered the most was Out of Home channel where the billboard spent nose dived. Roadside...
Storecheck’s retail execution app Vision gives you a POS data analysis...
Having the best product on the market and selling it at a competitive price isn’t a guarantee of success in 2020. With in-store private...
Recent Posts
Which New Dynamics Can Have An Impact on Your Retail Distribution Strategy-Post Covid Era...
World is changing at a very brisk pace, user habits are changing, there are economic and social factors that can have an impact on...
Retail is the top advertiser on Facebook, study says
Dive Brief: As social media continues to be a key place to interact with shoppers, retail is now the top Facebook advertiser by category....
Inflation climbs higher than expected in June as price index rises 5.4%
Inflation surged in June at its fastest pace in nearly 13 years amid a burst in used vehicle costs and price increases in food...
3 Ways Image Recognition is Helping to Boost Retail Sales
If you're selling various products at multiple locations in different geographies, how do you know which stores have set up displays to create the...
Lego bets big on IRL experiences with new flagship store
The closest thing to a live-action Lego movie might just be on a New York City block.
Lego’s new NYC flagship, a project that was...
