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Re-inventing OOH & Merchandising For Retail Brands
No traffic on roads and one marketing channel that suffered the most was Out of Home channel where the billboard spent nose dived. Roadside...
Enhancing Retail Supply Chain During And Post COVID-19
Companies that produce and distribute to retail chains across geographical regions require a seamless flow of information that range from a variety of sectors...
These 10 Retailers Are Adding Stores In 2021. Here’s Why
Why do people get out of the house and go to stores? Don’t ask the retailers with chandeliers adorning their showrooms or the ones...
Grocery Retailers Should Consolidate Their Offering
Covid 19 Pandemic has presented Grocery Retailers an opportunity it never had, brands want to come under the grocery umbrella as consumers do not...
How Change Offers New Opportunity for Buying a Business, During and...
Experienced-based shopping cannot be replaced by online shopping. The feeling of trying on unlimited outfits without feeling compelled to buy and not being chased...
Kohl’s CEO Says Off-Mall Stores Are a ‘Strategic Asset’ During the...
This week’s updates led to a debate over which retail real estate format has a brighter future: strip malls or mall-malls.
In one corner...there’s Kohl’s,...
Trend: Retailers are embracing fulfillment hubs, saying goodbye to physical stores
The retail and consumer packaged goods (CPG) industries are constantly evolving and are impacted by a host of forcing functions, including economics, supply and...
To spend or not to spend?
In so many aspects, 2020 has been a tumultuous year for everything and advertising decisions are no different. This year has been embraced by...
How to save Retail’s Back to School Season
Back to school is a huge event for Retailers and July and August retail campaigns usually just push out their respective back to school...
Looking To Make One Investment During COVID 19, It Should Be...
COVID 19 has completely upended the retail landscape and will continue to wreak havoc as consumers and buyers move towards online buying. CPG manufacturers...
Recent Posts
‘Roaring 20s’ will follow Covid-19 pandemic, says L’Oréal
The pandemic will give way to another “roaring 20s” according to L’Oréal, the world’s biggest cosmetics group, which is predicting a makeup sales bonanza...
To spend or not to spend?
In so many aspects, 2020 has been a tumultuous year for everything and advertising decisions are no different. This year has been embraced by...
Learn from China and Adapt-Post Pandemic Era Series 4
We live in unusual times and nobody can predict how the Post-Pandemic era is going to pan out. We are lucky in some ways...
How to save Retail’s Back to School Season
Back to school is a huge event for Retailers and July and August retail campaigns usually just push out their respective back to school...
Retail is the top advertiser on Facebook, study says
Dive Brief: As social media continues to be a key place to interact with shoppers, retail is now the top Facebook advertiser by category....
