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To spend or not to spend?
In so many aspects, 2020 has been a tumultuous year for everything and advertising decisions are no different. This year has been embraced by...
Trend: Retailers are embracing fulfillment hubs, saying goodbye to physical stores
The retail and consumer packaged goods (CPG) industries are constantly evolving and are impacted by a host of forcing functions, including economics, supply and...
Ensuring Safety of your Staff and Customers-Post Pandemic Era Series 3
The key messaging during COVID Pandemic and Post Pandemic is ‘we are in this together’. For once in our lifetime the stakes for buyers...
3 ways to improve productivity and increase revenue in retail
Looking to improve productivity and performance in retail? Artificial intelligence is key.
Though most AI deployments tend to be customer facing — offering customers everything...
Re-inventing OOH & Merchandising For Retail Brands
No traffic on roads and one marketing channel that suffered the most was Out of Home channel where the billboard spent nose dived. Roadside...
U.S. retailers scramble to crack the code on livestream shopping events
On a recent weeknight, Jimmy Choo’s creative director, Sandra Choi, logged into Zoom to broadcast live to dozens of Bloomingdale’s customers.
The livestreamed event, organized...
Looking To Make One Investment During COVID 19, It Should Be...
COVID 19 has completely upended the retail landscape and will continue to wreak havoc as consumers and buyers move towards online buying. CPG manufacturers...
Retail is the top advertiser on Facebook, study says
Dive Brief: As social media continues to be a key place to interact with shoppers, retail is now the top Facebook advertiser by category....
Grocery Retailers Should Consolidate Their Offering
Covid 19 Pandemic has presented Grocery Retailers an opportunity it never had, brands want to come under the grocery umbrella as consumers do not...
Kroger To Hire 10,000 Workers Across Its Grocery Brands
Kroger announced Monday that it will hold a hiring event on Thursday to fill 10,000 jobs across its businesses.
The event will offer virtual and...















