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Retail is the top advertiser on Facebook, study says
Dive Brief: As social media continues to be a key place to interact with shoppers, retail is now the top Facebook advertiser by category....
U.S. retailers scramble to crack the code on livestream shopping events
On a recent weeknight, Jimmy Choo’s creative director, Sandra Choi, logged into Zoom to broadcast live to dozens of Bloomingdale’s customers.
The livestreamed event, organized...
Kroger To Hire 10,000 Workers Across Its Grocery Brands
Kroger announced Monday that it will hold a hiring event on Thursday to fill 10,000 jobs across its businesses.
The event will offer virtual and...
Looking To Make One Investment During COVID 19, It Should Be...
COVID 19 has completely upended the retail landscape and will continue to wreak havoc as consumers and buyers move towards online buying. CPG manufacturers...
To spend or not to spend?
In so many aspects, 2020 has been a tumultuous year for everything and advertising decisions are no different. This year has been embraced by...
Which New Dynamics Can Have An Impact on Your Retail Distribution...
World is changing at a very brisk pace, user habits are changing, there are economic and social factors that can have an impact on...
Ensuring Safety of your Staff and Customers-Post Pandemic Era Series 3
The key messaging during COVID Pandemic and Post Pandemic is ‘we are in this together’. For once in our lifetime the stakes for buyers...
Grocery Retailers Should Consolidate Their Offering
Covid 19 Pandemic has presented Grocery Retailers an opportunity it never had, brands want to come under the grocery umbrella as consumers do not...
Re-inventing OOH & Merchandising For Retail Brands
No traffic on roads and one marketing channel that suffered the most was Out of Home channel where the billboard spent nose dived. Roadside...
Increasing consumer desire for convenience by driving need to enhance shelf...
Today’s consumer is digitally connected with access to a world of information that’s right at their fingertips. And, with a wide range of avenues...















