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U.S. retailers scramble to crack the code on livestream shopping events
On a recent weeknight, Jimmy Choo’s creative director, Sandra Choi, logged into Zoom to broadcast live to dozens of Bloomingdale’s customers.
The livestreamed event, organized...
How to save Retail’s Back to School Season
Back to school is a huge event for Retailers and July and August retail campaigns usually just push out their respective back to school...
Which New Dynamics Can Have An Impact on Your Retail Distribution...
World is changing at a very brisk pace, user habits are changing, there are economic and social factors that can have an impact on...
Kohl’s CEO Says Off-Mall Stores Are a ‘Strategic Asset’ During the...
This week’s updates led to a debate over which retail real estate format has a brighter future: strip malls or mall-malls.
In one corner...there’s Kohl’s,...
Coach owner Tapestry sales in North America return to pre-pandemic levels,...
Coach owner Tapestry said Thursday that its fiscal third-quarter sales in North America returned to pre-pandemic levels, as demand for luxury goods rebounds from...
How Change Offers New Opportunity for Buying a Business, During and...
Experienced-based shopping cannot be replaced by online shopping. The feeling of trying on unlimited outfits without feeling compelled to buy and not being chased...
Looking To Make One Investment During COVID 19, It Should Be...
COVID 19 has completely upended the retail landscape and will continue to wreak havoc as consumers and buyers move towards online buying. CPG manufacturers...
Ensuring Safety of your Staff and Customers-Post Pandemic Era Series 3
The key messaging during COVID Pandemic and Post Pandemic is ‘we are in this together’. For once in our lifetime the stakes for buyers...
Retail is the top advertiser on Facebook, study says
Dive Brief: As social media continues to be a key place to interact with shoppers, retail is now the top Facebook advertiser by category....
Grocery Retailers Should Consolidate Their Offering
Covid 19 Pandemic has presented Grocery Retailers an opportunity it never had, brands want to come under the grocery umbrella as consumers do not...
Recent Posts
7 Steps To Escape Your Business Slump And Prepare For The Rest Of The...
It’s been a tough year for many small product businesses. First they had to pivot to selling online only when the pandemic first hit,...
Walmart CEO Doug McMillon on the Future of Retail After Coronavirus
A movement. A community for brand marketers to gain peer-to-peer insights and develop solutions for today, and tomorrow. Reunite with your peers at Brandweek,...
Always invest & build Omni-Channel Sales Strategy
Omni-Channel Strategy always pays off. companies who historically invested in an Online and a Brick & Mortar Model came out as winners during COVID19...
Increasing consumer desire for convenience by driving need to enhance shelf performance
Today’s consumer is digitally connected with access to a world of information that’s right at their fingertips. And, with a wide range of avenues...
Online Grocery Segment Is Hot, Are You Monitoring Your Competition?
Online grocery sales have gone through the roof in this current situation, as have other categories. New leaders in conventional retail are emerging, and...
