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Ensuring Safety of your Staff and Customers-Post Pandemic Era Series 3
The key messaging during COVID Pandemic and Post Pandemic is ‘we are in this together’. For once in our lifetime the stakes for buyers...
Enhancing Retail Supply Chain During And Post COVID-19
Companies that produce and distribute to retail chains across geographical regions require a seamless flow of information that range from a variety of sectors...
How to save Retail’s Back to School Season
Back to school is a huge event for Retailers and July and August retail campaigns usually just push out their respective back to school...
To spend or not to spend?
In so many aspects, 2020 has been a tumultuous year for everything and advertising decisions are no different. This year has been embraced by...
Grocery Retailers Should Consolidate Their Offering
Covid 19 Pandemic has presented Grocery Retailers an opportunity it never had, brands want to come under the grocery umbrella as consumers do not...
Coach owner Tapestry sales in North America return to pre-pandemic levels,...
Coach owner Tapestry said Thursday that its fiscal third-quarter sales in North America returned to pre-pandemic levels, as demand for luxury goods rebounds from...
Which New Dynamics Can Have An Impact on Your Retail Distribution...
World is changing at a very brisk pace, user habits are changing, there are economic and social factors that can have an impact on...
Trend: Retailers are embracing fulfillment hubs, saying goodbye to physical stores
The retail and consumer packaged goods (CPG) industries are constantly evolving and are impacted by a host of forcing functions, including economics, supply and...
Re-inventing OOH & Merchandising For Retail Brands
No traffic on roads and one marketing channel that suffered the most was Out of Home channel where the billboard spent nose dived. Roadside...
U.S. retailers scramble to crack the code on livestream shopping events
On a recent weeknight, Jimmy Choo’s creative director, Sandra Choi, logged into Zoom to broadcast live to dozens of Bloomingdale’s customers.
The livestreamed event, organized...
Recent Posts
Lego bets big on IRL experiences with new flagship store
The closest thing to a live-action Lego movie might just be on a New York City block.
Lego’s new NYC flagship, a project that was...
Always invest & build Omni-Channel Sales Strategy
Omni-Channel Strategy always pays off. companies who historically invested in an Online and a Brick & Mortar Model came out as winners during COVID19...
Field helps bridge the gap between field teams and management
Despite continued progress on so many different fronts, there are still a number of gaps that remain in the operations of most businesses today,...
Learn from China and Adapt-Post Pandemic Era Series 4
We live in unusual times and nobody can predict how the Post-Pandemic era is going to pan out. We are lucky in some ways...
Walmart CEO Doug McMillon on the Future of Retail After Coronavirus
A movement. A community for brand marketers to gain peer-to-peer insights and develop solutions for today, and tomorrow. Reunite with your peers at Brandweek,...
