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re-inventing-ooh-merchandising-for-retail-brands

Re-inventing OOH & Merchandising For Retail Brands

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No traffic on roads and one marketing channel that suffered the most was Out of Home channel where the billboard spent nose dived. Roadside...
preparing-scaling-direct-to-consumer

Preparing & Scaling Direct to Consumer

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In the short term, COVID-19 has leveled many Direct to Consumer brands along with specialty mall retailers and local mom and pop shops. Like...
how-to-retain-acquire-customer-to-meet-sales-projections-post-covid-era-series-6

How to Retain & Acquire Customer To Meet Sales Projections-Post Covid Era Series 6

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If caught off guard due to surge in demand, emails, queries or logistic issues, don't blame it on COVID and assume customers will forgive...
learn-from-china-and-adapt-post-pandemic-era-series-4

Learn from China and Adapt-Post Pandemic Era Series 4

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We live in unusual times and nobody can predict how the Post-Pandemic era is going to pan out. We are lucky in some ways...
facebook-announces-new-tools-to-make-it-easier-for-businesses-and-consumers-to-communicate

Facebook announces new tools to make it easier for businesses and consumers to communicate

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Facebook on Wednesday announced a number of new developer tools, including several messaging features for businesses, at its virtual F8 software developer conference. The event...