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walmart-ceo-doug-mcmillon-on-the-future-of-retail-after-coronavirus

Walmart CEO Doug McMillon on the Future of Retail After Coronavirus

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A movement. A community for brand marketers to gain peer-to-peer insights and develop solutions for today, and tomorrow. Reunite with your peers at Brandweek,...
u.s.-retailers-scramble-to-crack-the-code-on-livestream-shopping-events

U.S. retailers scramble to crack the code on livestream shopping events

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On a recent weeknight, Jimmy Choo’s creative director, Sandra Choi, logged into Zoom to broadcast live to dozens of Bloomingdale’s customers. The livestreamed event, organized...
preparing-scaling-direct-to-consumer

Preparing & Scaling Direct to Consumer

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In the short term, COVID-19 has leveled many Direct to Consumer brands along with specialty mall retailers and local mom and pop shops. Like...
times-to-have-re-look-at-your-return-policy

Times to have Re-look at your Return Policy

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The return policy is the backbone of building online sales, it's time to have a re-look and gain the trust of your customers.
to-spend-or-not-to-spend

To spend or not to spend?

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In so many aspects, 2020 has been a tumultuous year for everything and advertising decisions are no different. This year has been embraced by...