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Walmart CEO Doug McMillon on the Future of Retail After Coronavirus
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A movement. A community for brand marketers to gain peer-to-peer insights and develop solutions for today, and tomorrow. Reunite with your peers at Brandweek,...
U.S. retailers scramble to crack the code on livestream shopping events
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On a recent weeknight, Jimmy Choo’s creative director, Sandra Choi, logged into Zoom to broadcast live to dozens of Bloomingdale’s customers.
The livestreamed event, organized...
Preparing & Scaling Direct to Consumer
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In the short term, COVID-19 has leveled many Direct to Consumer brands along with specialty mall retailers and local mom and pop shops. Like...
Times to have Re-look at your Return Policy
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The return policy is the backbone of building online sales, it's time to have a re-look and gain the trust of your customers.
To spend or not to spend?
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In so many aspects, 2020 has been a tumultuous year for everything and advertising decisions are no different. This year has been embraced by...





