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Lego bets big on IRL experiences with new flagship store
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The closest thing to a live-action Lego movie might just be on a New York City block.
Lego’s new NYC flagship, a project that was...
U.S. retailers scramble to crack the code on livestream shopping events
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On a recent weeknight, Jimmy Choo’s creative director, Sandra Choi, logged into Zoom to broadcast live to dozens of Bloomingdale’s customers.
The livestreamed event, organized...
Nearly all the top e-commerce companies grew revenue by double digits in 2020: GlobalData
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Dive Brief:
Nine out of the world's 10 largest e-commerce companies experienced double-digit revenue growth during the pandemic year of 2020, according to a...
Staples Offers $1 Billion for ODP’s Consumer Unit in New Bid
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Staples made a $1 billion offer to buy rival Office Depot’s consumer business, the latest in its multiyear attempt to consolidate the office-products space.
USR...
To spend or not to spend?
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In so many aspects, 2020 has been a tumultuous year for everything and advertising decisions are no different. This year has been embraced by...





