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U.S. retailers scramble to crack the code on livestream shopping events
On a recent weeknight, Jimmy Choo’s creative director, Sandra Choi, logged into Zoom to broadcast live to dozens of Bloomingdale’s customers.
The livestreamed event, organized...
Re-inventing OOH & Merchandising For Retail Brands
No traffic on roads and one marketing channel that suffered the most was Out of Home channel where the billboard spent nose dived. Roadside...
To Survive COVID, Retailers Need To Embrace Creative Destruction
“Excess Stores Trigger Shakeout In Overbuilt U.S. Retail Industry.”
There’s a headline that won’t shock anyone who hasn’t been living in a shack in a...
Beauty and bargain retail could be the biggest winners in 2021, Wells Fargo predicts
Beauty and bargain retail are poised to be the biggest winners in 2021 as consumers return to brick-and-mortar stores and get comfortable socializing again,...
How To Use AI To Harness The Power Of Big Data
When customers go shopping, they expect to be able to find the products they want at a convenient location at the right price point....
