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Re-inventing OOH & Merchandising For Retail Brands
No traffic on roads and one marketing channel that suffered the most was Out of Home channel where the billboard spent nose dived. Roadside...
Staples Offers $1 Billion for ODP’s Consumer Unit in New Bid
Staples made a $1 billion offer to buy rival Office Depot’s consumer business, the latest in its multiyear attempt to consolidate the office-products space.
USR...
Do This SWOT-Retail Innovation required – Post COVID Series 2
With Omni-Channel Strategy paying off for retailers, rethinking the entire retail model holistically with building blocks like brick and mortar sales, curb-side pickups, online...
Optimizing the supply chain for post-COVID success
The pandemic has challenged businesses like never before. Many businesses have closed, others have seen revenues dwindle and the rest have been forced to...
Preparing & Scaling Direct to Consumer
In the short term, COVID-19 has leveled many Direct to Consumer brands along with specialty mall retailers and local mom and pop shops. Like...
