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Despite online growth, stores will still account for three-fourths of retail sales in 2024,...
E-commerce in the U.S. grew 30% in 2020, its fastest growth rate since 2002, according to an emailed report from Forrester. Yet, the research...
U.S. retailers scramble to crack the code on livestream shopping events
On a recent weeknight, Jimmy Choo’s creative director, Sandra Choi, logged into Zoom to broadcast live to dozens of Bloomingdale’s customers.
The livestreamed event, organized...
Lego bets big on IRL experiences with new flagship store
The closest thing to a live-action Lego movie might just be on a New York City block.
Lego’s new NYC flagship, a project that was...
How Will Retailers Thrive In A Post-Covid World?
With daily updates on COVID variations still inundating our lives, combined with the vaccination rollout ramping up, retail is seeing more and more promising...
To spend or not to spend?
In so many aspects, 2020 has been a tumultuous year for everything and advertising decisions are no different. This year has been embraced by...
