For Sam’s Club shoppers, a trip to the store typically means lugging home big and often cumbersome items. A month’s supply of diapers. Lawn chairs. Large cartons of chicken broth or giant boxes of cereal.
The Walmart-owned membership club is flipping that on its head as it tests a new digital tool. Customers at select clubs can browse the aisles, retrieve items that fit in the car trunk and ship other purchases directly to the home. They can check out all purchases in a single transaction on their smartphones.
Sam’s Club CEO Kath McLay said the company sees technology as a way to improve the customer experience and build on its gains over the past year.