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Recent posts

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Field helps bridge the gap between...

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Despite continued progress on so many different fronts, there are still a number of gaps that remain in the operations of most businesses today,...
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Back-to-school shopping could reach nearly $33B:...

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Dive Brief: Despite an unpredictable back-to-school environment, overall back-to-school spending is expected to increase by 16% year-over-year to $32.5 billion for K-12 students, according to...
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Want To Prevent Sales Losses? Follow...

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Sales slumps are an unfortunate reality for just about every company that sells products. Whether it’s due to forces beyond your control at the...
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‘Roaring 20s’ will follow Covid-19 pandemic,...

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The pandemic will give way to another “roaring 20s” according to L’Oréal, the world’s biggest cosmetics group, which is predicting a makeup sales bonanza...
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To spend or not to spend?

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In so many aspects, 2020 has been a tumultuous year for everything and advertising decisions are no different. This year has been embraced by...
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