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Recent posts
Preparing & Scaling Direct to Consumer
In the short term, COVID-19 has leveled many Direct to Consumer brands along with specialty mall retailers and local mom and pop shops. Like...
Grocery Retailers Should Consolidate Their Offering
Covid 19 Pandemic has presented Grocery Retailers an opportunity it never had, brands want to come under the grocery umbrella as consumers do not...
How to Retain & Acquire Customer...
If caught off guard due to surge in demand, emails, queries or logistic issues, don't blame it on COVID and assume customers will forgive...
How Retailers & Sales Brokers can...
In the battle for market share in the CPG market, brands are facing an attack from a new enemy (niche, online-only competitors) and a...
Re-inventing OOH & Merchandising For Retail...
No traffic on roads and one marketing channel that suffered the most was Out of Home channel where the billboard spent nose dived. Roadside...
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