With daily updates on COVID variations still inundating our lives, combined with the vaccination rollout ramping up, retail is seeing more and more promising news, though its biggest uncertainty continues to be the fate of the omnichannel customer: When will they return and what can that be expected to look like?

This time last year, businesses were shutting down and many were unsure of Covid’s impact on the 2020 holiday season and beyond. These massive retail shutdowns devastated big and small cities. 2020 was a year of quick pivots and many experiments for brands.

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