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Recent posts

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Retail is the top advertiser on...

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Dive Brief: As social media continues to be a key place to interact with shoppers, retail is now the top Facebook advertiser by category....
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To spend or not to spend?

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In so many aspects, 2020 has been a tumultuous year for everything and advertising decisions are no different. This year has been embraced by...
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How to Retain & Acquire Customer...

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If caught off guard due to surge in demand, emails, queries or logistic issues, don't blame it on COVID and assume customers will forgive...
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Trend: Retailers are embracing fulfillment hubs,...

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The retail and consumer packaged goods (CPG) industries are constantly evolving and are impacted by a host of forcing functions, including economics, supply and...
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Why Planning Merchandising is Key in...

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With a lesser number of customers allowed in the stores, benchmark being 30 to 40% of original capacity, suddenly the shopping experience has been...
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