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Recent posts

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To spend or not to spend?

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In so many aspects, 2020 has been a tumultuous year for everything and advertising decisions are no different. This year has been embraced by...
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Back-to-school shopping could reach nearly $33B:...

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Dive Brief: Despite an unpredictable back-to-school environment, overall back-to-school spending is expected to increase by 16% year-over-year to $32.5 billion for K-12 students, according to...
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How Will Retailers Thrive In A...

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With daily updates on COVID variations still inundating our lives, combined with the vaccination rollout ramping up, retail is seeing more and more promising...
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Staples Offers $1 Billion for ODP’s...

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Staples made a $1 billion offer to buy rival Office Depot’s consumer business, the latest in its multiyear attempt to consolidate the office-products space. USR...
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How to save Retail’s Back to...

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Back to school is a huge event for Retailers and July and August retail campaigns usually just push out their respective back to school...
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