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Recent posts
How to save Retail’s Back to...
Back to school is a huge event for Retailers and July and August retail campaigns usually just push out their respective back to school...
Learn from China and Adapt-Post Pandemic...
We live in unusual times and nobody can predict how the Post-Pandemic era is going to pan out. We are lucky in some ways...
Why Companies do not Adopt Retail...
Companies with boost product and merchandising innovations spend millions on sales activations, promotions, displays and instore merchandising, but are very risk averse on upgrading...
Preparing & Scaling Direct to Consumer
In the short term, COVID-19 has leveled many Direct to Consumer brands along with specialty mall retailers and local mom and pop shops. Like...
Re-inventing OOH & Merchandising For Retail...
No traffic on roads and one marketing channel that suffered the most was Out of Home channel where the billboard spent nose dived. Roadside...
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