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Increasing consumer desire for convenience by driving need to enhance shelf performance
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Today’s consumer is digitally connected with access to a world of information that’s right at their fingertips. And, with a wide range of avenues...
Sam’s Club unveils pilot where shoppers scan purchases and have items shipped home
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For Sam’s Club shoppers, a trip to the store typically means lugging home big and often cumbersome items. A month’s supply of diapers. Lawn...
Re-inventing OOH & Merchandising For Retail Brands
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No traffic on roads and one marketing channel that suffered the most was Out of Home channel where the billboard spent nose dived. Roadside...
Retail is the top advertiser on Facebook, study says
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Dive Brief: As social media continues to be a key place to interact with shoppers, retail is now the top Facebook advertiser by category....
Holiday Season 2020, Know your customers
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Prepare for the holiday season and know your customers and plan accordingly. Customer spending is projected to be the same this year, so do...