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Holiday Season 2020, Know your customers
Prepare for the holiday season and know your customers and plan accordingly. Customer spending is projected to be the same this year, so do...
Why Planning Merchandising is Key in Post-Pandemic Era-Post COVID Series 1
With a lesser number of customers allowed in the stores, benchmark being 30 to 40% of original capacity, suddenly the shopping experience has been...
To spend or not to spend?
In so many aspects, 2020 has been a tumultuous year for everything and advertising decisions are no different. This year has been embraced by...
To Survive COVID, Retailers Need To Embrace Creative Destruction
“Excess Stores Trigger Shakeout In Overbuilt U.S. Retail Industry.”
There’s a headline that won’t shock anyone who hasn’t been living in a shack in a...
How to save Retail’s Back to School Season
Back to school is a huge event for Retailers and July and August retail campaigns usually just push out their respective back to school...
