Experienced-based shopping cannot be replaced by online shopping. The feeling of trying on unlimited outfits without feeling compelled to buy and not being chased by retargeting online adverts is unmatched. Many states in the US are easing COVID-19 restrictions on retail stores and shoppers are sheepishly trickling back. Daily U.S. retail visits averaged 192 million for the week ending May 3, a nearly 15% increase from the prior week, according to data firm Unacast. Visits to clothing retailers rose 21% (Morning Brew). This is still 40% lower than overall estimates from the same period in 2019, and more than 80% down for apparel retailers.

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