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u.s.-retailers-scramble-to-crack-the-code-on-livestream-shopping-events

U.S. retailers scramble to crack the code on livestream shopping events

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On a recent weeknight, Jimmy Choo’s creative director, Sandra Choi, logged into Zoom to broadcast live to dozens of Bloomingdale’s customers. The livestreamed event, organized...
walmart-ceo-doug-mcmillon-on-the-future-of-retail-after-coronavirus

Walmart CEO Doug McMillon on the Future of Retail After Coronavirus

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A movement. A community for brand marketers to gain peer-to-peer insights and develop solutions for today, and tomorrow. Reunite with your peers at Brandweek,...
increasing-consumer-desire-for-convenience-by-driving-need-to-enhance-shelf-performance

Increasing consumer desire for convenience by driving need to enhance shelf performance

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Today’s consumer is digitally connected with access to a world of information that’s right at their fingertips. And, with a wide range of avenues...
roaring-20s-will-follow-covid-19-pandemic-says-loréal

‘Roaring 20s’ will follow Covid-19 pandemic, says L’Oréal

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The pandemic will give way to another “roaring 20s” according to L’Oréal, the world’s biggest cosmetics group, which is predicting a makeup sales bonanza...
how-will-retailers-thrive-in-a-post-covid-world

How Will Retailers Thrive In A Post-Covid World?

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With daily updates on COVID variations still inundating our lives, combined with the vaccination rollout ramping up, retail is seeing more and more promising...