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Re-inventing OOH & Merchandising For Retail Brands
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No traffic on roads and one marketing channel that suffered the most was Out of Home channel where the billboard spent nose dived. Roadside...
Sam’s Club unveils pilot where shoppers scan purchases and have items shipped home
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For Sam’s Club shoppers, a trip to the store typically means lugging home big and often cumbersome items. A month’s supply of diapers. Lawn...
U.S. retailers scramble to crack the code on livestream shopping events
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On a recent weeknight, Jimmy Choo’s creative director, Sandra Choi, logged into Zoom to broadcast live to dozens of Bloomingdale’s customers.
The livestreamed event, organized...
Ensuring Safety of your Staff and Customers-Post Pandemic Era Series 3
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The key messaging during COVID Pandemic and Post Pandemic is ‘we are in this together’. For once in our lifetime the stakes for buyers...
How Will Retailers Thrive In A Post-Covid World?
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With daily updates on COVID variations still inundating our lives, combined with the vaccination rollout ramping up, retail is seeing more and more promising...





