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why-planning-merchandising-is-key-in-post-pandemic-era-post-covid-series-1

Why Planning Merchandising is Key in Post-Pandemic Era-Post COVID Series 1

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With a lesser number of customers allowed in the stores, benchmark being 30 to 40% of original capacity, suddenly the shopping experience has been...
despite-online-growth-stores-will-still-account-for-three-fourths-of-retail-sales-in-2024-forrester-says

Despite online growth, stores will still account for three-fourths of retail sales in 2024,...

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E-commerce in the U.S. grew 30% in 2020, its fastest growth rate since 2002, according to an emailed report from Forrester. Yet, the research...
why-every-marketer-should-embrace-data-immediately

Why Every Marketer Should Embrace Data Immediately

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E-Commerce has changed the world, it has presented every marketer an insight on data driven customer insights. For digital transactions tracking is much simpler...
enhancing-retail-supply-chain-during-and-post-covid-19

Enhancing Retail Supply Chain During And Post COVID-19

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Companies that produce and distribute to retail chains across geographical regions require a seamless flow of information that range from a variety of sectors...
re-inventing-ooh-merchandising-for-retail-brands

Re-inventing OOH & Merchandising For Retail Brands

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No traffic on roads and one marketing channel that suffered the most was Out of Home channel where the billboard spent nose dived. Roadside...