We live in unusual times and nobody can predict how the Post-Pandemic era is going to pan out. We are lucky in some ways...

In so many aspects, 2020 has been a tumultuous year for everything and advertising decisions are no different. This year has been embraced by...

As the U.S. pandemic restrictions continue to lift and consumers return to pre-COVD-19 behavior, there will be big implications for the retail industry. That's the...

How Retailers Compete with Prime Day? Amazon Prime Day starts at 3 a.m. ET Tuesday and lasts through Wednesday. Target will have “Deal Days” and...

Why do people get out of the house and go to stores? Don’t ask the retailers with chandeliers adorning their showrooms or the ones...