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to-spend-or-not-to-spend

To spend or not to spend?

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In so many aspects, 2020 has been a tumultuous year for everything and advertising decisions are no different. This year has been embraced by...
u.s.-retailers-scramble-to-crack-the-code-on-livestream-shopping-events

U.S. retailers scramble to crack the code on livestream shopping events

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On a recent weeknight, Jimmy Choo’s creative director, Sandra Choi, logged into Zoom to broadcast live to dozens of Bloomingdale’s customers. The livestreamed event, organized...
field-helps-bridge-the-gap-between-field-teams-and-management

Field helps bridge the gap between field teams and management

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Despite continued progress on so many different fronts, there are still a number of gaps that remain in the operations of most businesses today,...
to-survive-covid-retailers-need-to-embrace-creative-destruction

To Survive COVID, Retailers Need To Embrace Creative Destruction

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“Excess Stores Trigger Shakeout In Overbuilt U.S. Retail Industry.” There’s a headline that won’t shock anyone who hasn’t been living in a shack in a...
3-ways-to-improve-productivity-and-increase-revenue-in-retail

3 ways to improve productivity and increase revenue in retail

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Looking to improve productivity and performance in retail? Artificial intelligence is key. Though most AI deployments tend to be customer facing — offering customers everything...