It’s no secret that in today’s digital age, data helps drive business results. It provides us with a view into a rich trove of...

Dive Brief: As social media continues to be a key place to interact with shoppers, retail is now the top Facebook advertiser by category....

On a recent weeknight, Jimmy Choo’s creative director, Sandra Choi, logged into Zoom to broadcast live to dozens of Bloomingdale’s customers. The livestreamed event, organized...

In so many aspects, 2020 has been a tumultuous year for everything and advertising decisions are no different. This year has been embraced by...

No traffic on roads and one marketing channel that suffered the most was Out of Home channel where the billboard spent nose dived. Roadside...