Using technology to improve productivity of field rep is key. Repetitive and tedious paperwork should be replaced with modern state of the art retail...

In the short term, COVID-19 has leveled many Direct to Consumer brands along with specialty mall retailers and local mom and pop shops. Like...

Monitor consumer trends, user habits and plan your marketing activities to focus on these insights and trends.

If caught off guard due to surge in demand, emails, queries or logistic issues, don't blame it on COVID and assume customers will forgive...

No traffic on roads and one marketing channel that suffered the most was Out of Home channel where the billboard spent nose dived. Roadside...