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Dive Brief: Despite an unpredictable back-to-school environment, overall back-to-school spending is expected to increase by 16% year-over-year to $32.5 billion for K-12 students, according to...

Facebook on Wednesday announced a number of new developer tools, including several messaging features for businesses, at its virtual F8 software developer conference. The event...

No traffic on roads and one marketing channel that suffered the most was Out of Home channel where the billboard spent nose dived. Roadside...

Back to school is a huge event for Retailers and July and August retail campaigns usually just push out their respective back to school...

Retailers once limited their acknowledgment of an election cycle are now more proactive in making a difference. A growing number of businesses are entering...