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re-inventing-ooh-merchandising-for-retail-brands

Re-inventing OOH & Merchandising For Retail Brands

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No traffic on roads and one marketing channel that suffered the most was Out of Home channel where the billboard spent nose dived. Roadside...
7-steps-to-escape-your-business-slump-and-prepare-for-the-rest-of-the-year

7 Steps To Escape Your Business Slump And Prepare For The Rest Of The...

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It’s been a tough year for many small product businesses. First they had to pivot to selling online only when the pandemic first hit,...
why-every-marketer-should-embrace-data-immediately

Why Every Marketer Should Embrace Data Immediately

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E-Commerce has changed the world, it has presented every marketer an insight on data driven customer insights. For digital transactions tracking is much simpler...
The-omnichannel-age-is-here

The omnichannel age is here — and it’s expensive

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For most of the industry's life, retail had a plentiful supply of labor for critical tasks that was absolutely free. The source of that...
despite-online-growth-stores-will-still-account-for-three-fourths-of-retail-sales-in-2024-forrester-says

Despite online growth, stores will still account for three-fourths of retail sales in 2024,...

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E-commerce in the U.S. grew 30% in 2020, its fastest growth rate since 2002, according to an emailed report from Forrester. Yet, the research...