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U.S. retailers scramble to crack the code on livestream shopping events
On a recent weeknight, Jimmy Choo’s creative director, Sandra Choi, logged into Zoom to broadcast live to dozens of Bloomingdale’s customers.
The livestreamed event, organized...
Preparing & Scaling Direct to Consumer
In the short term, COVID-19 has leveled many Direct to Consumer brands along with specialty mall retailers and local mom and pop shops. Like...
Looking To Make One Investment During COVID 19, It Should Be This One
COVID 19 has completely upended the retail landscape and will continue to wreak havoc as consumers and buyers move towards online buying. CPG manufacturers...
Despite online growth, stores will still account for three-fourths of retail sales in 2024,...
E-commerce in the U.S. grew 30% in 2020, its fastest growth rate since 2002, according to an emailed report from Forrester. Yet, the research...
Ensuring Safety of your Staff and Customers-Post Pandemic Era Series 3
The key messaging during COVID Pandemic and Post Pandemic is ‘we are in this together’. For once in our lifetime the stakes for buyers...
