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re-inventing-ooh-merchandising-for-retail-brands

Re-inventing OOH & Merchandising For Retail Brands

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No traffic on roads and one marketing channel that suffered the most was Out of Home channel where the billboard spent nose dived. Roadside...
to-spend-or-not-to-spend

To spend or not to spend?

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In so many aspects, 2020 has been a tumultuous year for everything and advertising decisions are no different. This year has been embraced by...
trend-retailers-are-embracing-fulfillment-hubs-saying-goodbye-to-physical-stores

Trend: Retailers are embracing fulfillment hubs, saying goodbye to physical stores

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The retail and consumer packaged goods (CPG) industries are constantly evolving and are impacted by a host of forcing functions, including economics, supply and...
how-to-retain-acquire-customer-to-meet-sales-projections-post-covid-era-series-6

How to Retain & Acquire Customer To Meet Sales Projections-Post Covid Era Series 6

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If caught off guard due to surge in demand, emails, queries or logistic issues, don't blame it on COVID and assume customers will forgive...
how-to-use-ai-to-harness-the-power-of-big-data

How To Use AI To Harness The Power Of Big Data

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When customers go shopping, they expect to be able to find the products they want at a convenient location at the right price point....