Retail

On a recent weeknight, Jimmy Choo’s creative director, Sandra Choi, logged into Zoom to broadcast live to dozens of Bloomingdale’s customers. The livestreamed event, organized...

In so many aspects, 2020 has been a tumultuous year for everything and advertising decisions are no different. This year has been embraced by...

Dive Brief: Despite an unpredictable back-to-school environment, overall back-to-school spending is expected to increase by 16% year-over-year to $32.5 billion for K-12 students, according to...

Having the best product on the market and selling it at a competitive price isn’t a guarantee of success in 2020. With in-store private...

Prepare for the holiday season and know your customers and plan accordingly. Customer spending is projected to be the same this year, so do...