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Bringing The Mall Experience Online

Bal Harbour Shops, the luxury shopping center in suburban Miami that has been called the fanciest mall in America, now has a way for its fans to browse what its stores have to offer without leaving their homes.

In June, it launched the Bal Harbour Shops Marketplace, an ecommerce site that lets online shoppers buy products directly from stores at the mall, either for in-person pickup, or for delivery.

The Marketplace, says Matthew Whitman Lazenby, president and CEO of Whitman Family Development, which owns Bal Harbour Shops, isn’t simply an e-commerce site where you can buy products found elsewhere online, but a place where shoppers see “the Bal Harbour Shops edit” - curated fashions and accessories being featured at that moment in the stores at the center.
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