No traffic on roads and one marketing channel that suffered the most was Out of Home channel where the billboard spent nose dived. Roadside...

On a recent weeknight, Jimmy Choo’s creative director, Sandra Choi, logged into Zoom to broadcast live to dozens of Bloomingdale’s customers. The livestreamed event, organized...

Staples made a $1 billion offer to buy rival Office Depot’s consumer business, the latest in its multiyear attempt to consolidate the office-products space. USR...

For consumer packaged good companies, planners, key account managers and field reps can only be as effective as the information they’re armed with. By...

Dive Brief: As social media continues to be a key place to interact with shoppers, retail is now the top Facebook advertiser by category....