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to-spend-or-not-to-spend

To spend or not to spend?

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In so many aspects, 2020 has been a tumultuous year for everything and advertising decisions are no different. This year has been embraced by...
do-this-swot-retail-innovation-required-post-covid-series-2

Do This SWOT-Retail Innovation required – Post COVID Series 2

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With Omni-Channel Strategy paying off for retailers, rethinking the entire retail model holistically with building blocks like brick and mortar sales, curb-side pickups, online...
3-ways-image-recognition-is-helping-to-boost-retail-sales

3 Ways Image Recognition is Helping to Boost Retail Sales

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If you're selling various products at multiple locations in different geographies, how do you know which stores have set up displays to create the...
why-every-marketer-should-embrace-data-immediately

Why Every Marketer Should Embrace Data Immediately

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E-Commerce has changed the world, it has presented every marketer an insight on data driven customer insights. For digital transactions tracking is much simpler...
learn-from-china-and-adapt-post-pandemic-era-series-4

Learn from China and Adapt-Post Pandemic Era Series 4

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We live in unusual times and nobody can predict how the Post-Pandemic era is going to pan out. We are lucky in some ways...