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preparing-scaling-direct-to-consumer

Preparing & Scaling Direct to Consumer

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In the short term, COVID-19 has leveled many Direct to Consumer brands along with specialty mall retailers and local mom and pop shops. Like...
why-every-marketer-should-embrace-data-immediately

Why Every Marketer Should Embrace Data Immediately

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E-Commerce has changed the world, it has presented every marketer an insight on data driven customer insights. For digital transactions tracking is much simpler...
do-this-swot-retail-innovation-required-post-covid-series-2

Do This SWOT-Retail Innovation required – Post COVID Series 2

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With Omni-Channel Strategy paying off for retailers, rethinking the entire retail model holistically with building blocks like brick and mortar sales, curb-side pickups, online...
staples-offers-1-billion-for-odps-consumer-unit-in-new-bid

Staples Offers $1 Billion for ODP’s Consumer Unit in New Bid

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Staples made a $1 billion offer to buy rival Office Depot’s consumer business, the latest in its multiyear attempt to consolidate the office-products space. USR...
how-to-retain-acquire-customer-to-meet-sales-projections-post-covid-era-series-6

How to Retain & Acquire Customer To Meet Sales Projections-Post Covid Era Series 6

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If caught off guard due to surge in demand, emails, queries or logistic issues, don't blame it on COVID and assume customers will forgive...