In so many aspects, 2020 has been a tumultuous year for everything and advertising decisions are no different. This year has been embraced by...

Prepare for the holiday season and know your customers and plan accordingly. Customer spending is projected to be the same this year, so do...

As the U.S. pandemic restrictions continue to lift and consumers return to pre-COVD-19 behavior, there will be big implications for the retail industry. That's the...

Today’s consumer is digitally connected with access to a world of information that’s right at their fingertips. And, with a wide range of avenues...

The retail is reopening all over North America, and there are new sets of rules in place for opening, it’s not working as usual...