Why do people get out of the house and go to stores? Don’t ask the retailers with chandeliers adorning their showrooms or the ones...

With a lesser number of customers allowed in the stores, benchmark being 30 to 40% of original capacity, suddenly the shopping experience has been...

Monitor consumer trends, user habits and plan your marketing activities to focus on these insights and trends.

Last year was a challenge like no other for the retail industry. COVID-19 upended people's existence worldwide, threatening human life and undermining the global...

In the battle for market share in the CPG market, brands are facing an attack from a new enemy (niche, online-only competitors) and a...