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Retail is the top advertiser on Facebook, study says
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Dive Brief: As social media continues to be a key place to interact with shoppers, retail is now the top Facebook advertiser by category....
U.S. retailers scramble to crack the code on livestream shopping events
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On a recent weeknight, Jimmy Choo’s creative director, Sandra Choi, logged into Zoom to broadcast live to dozens of Bloomingdale’s customers.
The livestreamed event, organized...
Back-to-school shopping could reach nearly $33B: Deloitte
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Dive Brief:
Despite an unpredictable back-to-school environment, overall back-to-school spending is expected to increase by 16% year-over-year to $32.5 billion for K-12 students, according to...
Preparing & Scaling Direct to Consumer
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In the short term, COVID-19 has leveled many Direct to Consumer brands along with specialty mall retailers and local mom and pop shops. Like...
Increasing consumer desire for convenience by driving need to enhance shelf performance
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Today’s consumer is digitally connected with access to a world of information that’s right at their fingertips. And, with a wide range of avenues...





