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walmart-ceo-doug-mcmillon-on-the-future-of-retail-after-coronavirus

Walmart CEO Doug McMillon on the Future of Retail After Coronavirus

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A movement. A community for brand marketers to gain peer-to-peer insights and develop solutions for today, and tomorrow. Reunite with your peers at Brandweek,...
u.s.-retailers-scramble-to-crack-the-code-on-livestream-shopping-events

U.S. retailers scramble to crack the code on livestream shopping events

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On a recent weeknight, Jimmy Choo’s creative director, Sandra Choi, logged into Zoom to broadcast live to dozens of Bloomingdale’s customers. The livestreamed event, organized...
sams-club-unveils-pilot-where-shoppers-scan-purchases-and-have-items-shipped-home

Sam’s Club unveils pilot where shoppers scan purchases and have items shipped home

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For Sam’s Club shoppers, a trip to the store typically means lugging home big and often cumbersome items. A month’s supply of diapers. Lawn...
re-inventing-ooh-merchandising-for-retail-brands

Re-inventing OOH & Merchandising For Retail Brands

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No traffic on roads and one marketing channel that suffered the most was Out of Home channel where the billboard spent nose dived. Roadside...
post-covid-series-insights-trends-that-will-help-you-re-strategize

Post-COVID Series – Insights & Trends that will help you Re-Strategize

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We are living and operating in very different times, and need to adapt quickly. These are a set of articles that will make every...