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U.S. retailers scramble to crack the code on livestream shopping events
On a recent weeknight, Jimmy Choo’s creative director, Sandra Choi, logged into Zoom to broadcast live to dozens of Bloomingdale’s customers.
The livestreamed event, organized...
To spend or not to spend?
In so many aspects, 2020 has been a tumultuous year for everything and advertising decisions are no different. This year has been embraced by...
Coach owner Tapestry sales in North America return to pre-pandemic levels, retailer swings to...
Coach owner Tapestry said Thursday that its fiscal third-quarter sales in North America returned to pre-pandemic levels, as demand for luxury goods rebounds from...
5G Will Revolutionize Retail Management
G stands for fifth-generation cellular network technology, the next major development in wireless communications. While companies preach about the 5G “revolution” and governments scramble...
Ensuring Safety of your Staff and Customers-Post Pandemic Era Series 3
The key messaging during COVID Pandemic and Post Pandemic is ‘we are in this together’. For once in our lifetime the stakes for buyers...
