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To spend or not to spend?
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In so many aspects, 2020 has been a tumultuous year for everything and advertising decisions are no different. This year has been embraced by...
Increasing consumer desire for convenience by driving need to enhance shelf performance
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Today’s consumer is digitally connected with access to a world of information that’s right at their fingertips. And, with a wide range of avenues...
Online Grocery Segment Is Hot, Are You Monitoring Your Competition?
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Online grocery sales have gone through the roof in this current situation, as have other categories. New leaders in conventional retail are emerging, and...
How to Retain & Acquire Customer To Meet Sales Projections-Post Covid Era Series 6
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If caught off guard due to surge in demand, emails, queries or logistic issues, don't blame it on COVID and assume customers will forgive...
‘Roaring 20s’ will follow Covid-19 pandemic, says L’Oréal
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The pandemic will give way to another “roaring 20s” according to L’Oréal, the world’s biggest cosmetics group, which is predicting a makeup sales bonanza...





