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The pandemic will give way to another “roaring 20s” according to L’Oréal, the world’s biggest cosmetics group, which is predicting a makeup sales bonanza...

A movement. A community for brand marketers to gain peer-to-peer insights and develop solutions for today, and tomorrow. Reunite with your peers at Brandweek,...

Are we back to normal? Not quite so, below trends show us a permanent trend that retailers and brands need to adapt in times...

In the battle for market share in the CPG market, brands are facing an attack from a new enemy (niche, online-only competitors) and a...

It’s no secret that in today’s digital age, data helps drive business results. It provides us with a view into a rich trove of...