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grocery-retailers-should-consolidate-their-offering

Grocery Retailers Should Consolidate Their Offering

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Covid 19 Pandemic has presented Grocery Retailers an opportunity it never had, brands want to come under the grocery umbrella as consumers do not...
re-inventing-ooh-merchandising-for-retail-brands

Re-inventing OOH & Merchandising For Retail Brands

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No traffic on roads and one marketing channel that suffered the most was Out of Home channel where the billboard spent nose dived. Roadside...
post-covid-world-will-result-in-massive-shifts-in-consumer-behaviour-and-the-need-for-predictive-analytics

Post-COVID world will result in massive shifts in consumer behaviour and the need for...

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Impacts of the COVID-19 global pandemic have affected just about every aspect of our lives, turning everything that we’ve always known upside down. For...
Ensuring Safety of your Staff and Customers-Post Pandemic Era Series 3

Ensuring Safety of your Staff and Customers-Post Pandemic Era Series 3

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The key messaging during COVID Pandemic and Post Pandemic is ‘we are in this together’. For once in our lifetime the stakes for buyers...
u.s.-retailers-scramble-to-crack-the-code-on-livestream-shopping-events

U.S. retailers scramble to crack the code on livestream shopping events

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On a recent weeknight, Jimmy Choo’s creative director, Sandra Choi, logged into Zoom to broadcast live to dozens of Bloomingdale’s customers. The livestreamed event, organized...