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RubenMejia

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The-omnichannel-age-is-here

The omnichannel age is here — and it’s expensive

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For most of the industry's life, retail had a plentiful supply of labor for critical tasks that was absolutely free. The source of that...
staples-offers-1-billion-for-odps-consumer-unit-in-new-bid

Staples Offers $1 Billion for ODP’s Consumer Unit in New Bid

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Staples made a $1 billion offer to buy rival Office Depot’s consumer business, the latest in its multiyear attempt to consolidate the office-products space. USR...
to-spend-or-not-to-spend

To spend or not to spend?

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In so many aspects, 2020 has been a tumultuous year for everything and advertising decisions are no different. This year has been embraced by...
u.s.-retailers-scramble-to-crack-the-code-on-livestream-shopping-events

U.S. retailers scramble to crack the code on livestream shopping events

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On a recent weeknight, Jimmy Choo’s creative director, Sandra Choi, logged into Zoom to broadcast live to dozens of Bloomingdale’s customers. The livestreamed event, organized...
retail-decisions-you-needed-to-make-yesterday

Retail Decisions You Needed To Make Yesterday

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The retail is reopening all over North America, and there are new sets of rules in place for opening, it’s not working as usual...