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How to save Retail’s Back to School Season

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Back to school is a huge event for Retailers and July and August retail campaigns usually just push out their respective back to school...
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Learn from China and Adapt-Post Pandemic Era Series 4

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We live in unusual times and nobody can predict how the Post-Pandemic era is going to pan out. We are lucky in some ways...
why-planning-merchandising-is-key-in-post-pandemic-era-post-covid-series-1

Why Planning Merchandising is Key in Post-Pandemic Era-Post COVID Series 1

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With a lesser number of customers allowed in the stores, benchmark being 30 to 40% of original capacity, suddenly the shopping experience has been...
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Post-COVID Series – Insights & Trends that will help you Re-Strategize

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We are living and operating in very different times, and need to adapt quickly. These are a set of articles that will make every...
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Back-to-school shopping could reach nearly $33B: Deloitte

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Dive Brief: Despite an unpredictable back-to-school environment, overall back-to-school spending is expected to increase by 16% year-over-year to $32.5 billion for K-12 students, according to...