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No traffic on roads and one marketing channel that suffered the most was Out of Home channel where the billboard spent nose dived. Roadside...

As the U.S. pandemic restrictions continue to lift and consumers return to pre-COVD-19 behavior, there will be big implications for the retail industry. That's the...

For consumer packaged good companies, planners, key account managers and field reps can only be as effective as the information they’re armed with. By...

E-commerce in the U.S. grew 30% in 2020, its fastest growth rate since 2002, according to an emailed report from Forrester. Yet, the research...

It’s no secret that in today’s digital age, data helps drive business results. It provides us with a view into a rich trove of...