For consumer packaged good companies, planners, key account managers and field reps can only be as effective as the information they’re armed with. By...

Welcome to the digital revolution: We live in a digital age during which technology is helping to support just about everything we do. We’re...

Dive Brief: As social media continues to be a key place to interact with shoppers, retail is now the top Facebook advertiser by category....

Using technology to improve productivity of field rep is key. Repetitive and tedious paperwork should be replaced with modern state of the art retail...

If caught off guard due to surge in demand, emails, queries or logistic issues, don't blame it on COVID and assume customers will forgive...