On a recent weeknight, Jimmy Choo’s creative director, Sandra Choi, logged into Zoom to broadcast live to dozens of Bloomingdale’s customers. The livestreamed event, organized...

Back to School No More! With college campuses across the country introducing virtual learning, home goods retailers with a minor in dorm decor are trying...

COVID 19 has completely upended the retail landscape and will continue to wreak havoc as consumers and buyers move towards online buying. CPG manufacturers...

We live in unusual times and nobody can predict how the Post-Pandemic era is going to pan out. We are lucky in some ways...

Companies with boost product and merchandising innovations spend millions on sales activations, promotions, displays and instore merchandising, but are very risk averse on upgrading...