In the battle for market share in the CPG market, brands are facing an attack from a new enemy (niche, online-only competitors) and a...

With a lesser number of customers allowed in the stores, benchmark being 30 to 40% of original capacity, suddenly the shopping experience has been...

Impacts of the COVID-19 global pandemic have affected just about every aspect of our lives, turning everything that we’ve always known upside down. For...

Companies with boost product and merchandising innovations spend millions on sales activations, promotions, displays and instore merchandising, but are very risk averse on upgrading...

Monitor consumer trends, user habits and plan your marketing activities to focus on these insights and trends.