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to-spend-or-not-to-spend

To spend or not to spend?

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In so many aspects, 2020 has been a tumultuous year for everything and advertising decisions are no different. This year has been embraced by...
how-to-save-retails-backtoschool-season

How to save Retail’s Back to School Season

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Back to school is a huge event for Retailers and July and August retail campaigns usually just push out their respective back to school...
optimizing-the-supply-chain-for-post-covid-success

Optimizing the supply chain for post-COVID success

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The pandemic has challenged businesses like never before. Many businesses have closed, others have seen revenues dwindle and the rest have been forced to...
despite-online-growth-stores-will-still-account-for-three-fourths-of-retail-sales-in-2024-forrester-says

Despite online growth, stores will still account for three-fourths of retail sales in 2024,...

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E-commerce in the U.S. grew 30% in 2020, its fastest growth rate since 2002, according to an emailed report from Forrester. Yet, the research...
increasing-consumer-desire-for-convenience-by-driving-need-to-enhance-shelf-performance

Increasing consumer desire for convenience by driving need to enhance shelf performance

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Today’s consumer is digitally connected with access to a world of information that’s right at their fingertips. And, with a wide range of avenues...