Sales slumps are an unfortunate reality for just about every company that sells products. Whether it’s due to forces beyond your control at the...

E-commerce in the U.S. grew 30% in 2020, its fastest growth rate since 2002, according to an emailed report from Forrester. Yet, the research...

If caught off guard due to surge in demand, emails, queries or logistic issues, don't blame it on COVID and assume customers will forgive...

Are we back to normal? Not quite so, below trends show us a permanent trend that retailers and brands need to adapt in times...

It’s no secret that in today’s digital age, data helps drive business results. It provides us with a view into a rich trove of...