In so many aspects, 2020 has been a tumultuous year for everything and advertising decisions are no different. This year has been embraced by...

Back to school is a huge event for Retailers and July and August retail campaigns usually just push out their respective back to school...

The pandemic has challenged businesses like never before. Many businesses have closed, others have seen revenues dwindle and the rest have been forced to...

E-commerce in the U.S. grew 30% in 2020, its fastest growth rate since 2002, according to an emailed report from Forrester. Yet, the research...

Today’s consumer is digitally connected with access to a world of information that’s right at their fingertips. And, with a wide range of avenues...