When customers go shopping, they expect to be able to find the products they want at a convenient location at the right price point....

E-Commerce has changed the world, it has presented every marketer an insight on data driven customer insights. For digital transactions tracking is much simpler...

Trying to escape or avoid the impacts and implications of the COVID-19 global pandemic is proving for those who might attempt to do so...

The pandemic will give way to another “roaring 20s” according to L’Oréal, the world’s biggest cosmetics group, which is predicting a makeup sales bonanza...

In the battle for market share in the CPG market, brands are facing an attack from a new enemy (niche, online-only competitors) and a...