Back to school is a huge event for Retailers and July and August retail campaigns usually just push out their respective back to school...

Are we back to normal? Not quite so, below trends show us a permanent trend that retailers and brands need to adapt in times...

Companies with boost product and merchandising innovations spend millions on sales activations, promotions, displays and instore merchandising, but are very risk averse on upgrading...

If caught off guard due to surge in demand, emails, queries or logistic issues, don't blame it on COVID and assume customers will forgive...

The retail and consumer packaged goods (CPG) industries are constantly evolving and are impacted by a host of forcing functions, including economics, supply and...