Dive Brief: As social media continues to be a key place to interact with shoppers, retail is now the top Facebook advertiser by category....

In so many aspects, 2020 has been a tumultuous year for everything and advertising decisions are no different. This year has been embraced by...

Prepare for the holiday season and know your customers and plan accordingly. Customer spending is projected to be the same this year, so do...

Sales slumps are an unfortunate reality for just about every company that sells products. Whether it’s due to forces beyond your control at the...

In the battle for market share in the CPG market, brands are facing an attack from a new enemy (niche, online-only competitors) and a...