Using technology to improve productivity of field rep is key. Repetitive and tedious paperwork should be replaced with modern state of the art retail...

Companies with boost product and merchandising innovations spend millions on sales activations, promotions, displays and instore merchandising, but are very risk averse on upgrading...

Despite continued progress on so many different fronts, there are still a number of gaps that remain in the operations of most businesses today,...

A movement. A community for brand marketers to gain peer-to-peer insights and develop solutions for today, and tomorrow. Reunite with your peers at Brandweek,...

In the battle for market share in the CPG market, brands are facing an attack from a new enemy (niche, online-only competitors) and a...