In the short term, COVID-19 has leveled many Direct to Consumer brands along with specialty mall retailers and local mom and pop shops. Like...

Companies with boost product and merchandising innovations spend millions on sales activations, promotions, displays and instore merchandising, but are very risk averse on upgrading...

Dive Brief: As social media continues to be a key place to interact with shoppers, retail is now the top Facebook advertiser by category....

Dive Brief: Nine out of the world's 10 largest e-commerce companies experienced double-digit revenue growth during the pandemic year of 2020, according to a...

In the battle for market share in the CPG market, brands are facing an attack from a new enemy (niche, online-only competitors) and a...