Prepare for the holiday season and know your customers and plan accordingly. Customer spending is projected to be the same this year, so do...

For consumer packaged good companies, planners, key account managers and field reps can only be as effective as the information they’re armed with. By...

Impacts of the COVID-19 global pandemic have affected just about every aspect of our lives, turning everything that we’ve always known upside down. For...

On a recent weeknight, Jimmy Choo’s creative director, Sandra Choi, logged into Zoom to broadcast live to dozens of Bloomingdale’s customers. The livestreamed event, organized...

Experienced-based shopping cannot be replaced by online shopping. The feeling of trying on unlimited outfits without feeling compelled to buy and not being chased...