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Holiday Season 2020, Know your customers

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Prepare for the holiday season and know your customers and plan accordingly. Customer spending is projected to be the same this year, so do...
sams-club-unveils-pilot-where-shoppers-scan-purchases-and-have-items-shipped-home

Sam’s Club unveils pilot where shoppers scan purchases and have items shipped home

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For Sam’s Club shoppers, a trip to the store typically means lugging home big and often cumbersome items. A month’s supply of diapers. Lawn...
kohls-ceo-says-off-mall-stores-are-a-strategic-asset-during-the-pandemic

Kohl’s CEO Says Off-Mall Stores Are a ‘Strategic Asset’ During the Pandemic

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This week’s updates led to a debate over which retail real estate format has a brighter future: strip malls or mall-malls. In one corner...there’s Kohl’s,...
to-spend-or-not-to-spend

To spend or not to spend?

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In so many aspects, 2020 has been a tumultuous year for everything and advertising decisions are no different. This year has been embraced by...
how-to-prepare-the-holiday-season-during-covid-time

How to prepare the holiday season during COVID time

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Monitor consumer trends, user habits and plan your marketing activities to focus on these insights and trends.